Toys, tools, and
unscrapable truths.
Welcome to our open-source test kitchen. We build tools that bring messy, joyful friction back to the workspace.
Words Not to Take Too Seriously
We believe the best strategy doesn't wear a suit; it shows up with paint on its hands. When teams actually click and jam together, the work is happier and a whole lot less naff.
Therefore, we build tools that bring messy, joyful friction back to the room.
We believe AI is like bowling with the bumpers up—it’s safe, it's efficient, and it guarantees you’ll hit the exact same pins as everyone else.
Therefore, we throw curveballs to engineer divergence.
We believe the world really doesn't need another PDF of "Top 10 Marketing Trends."
Therefore, we build toys, break rules, and share the open-source blueprints.
Three Little (Human) Things
To keep our work distinctive and our days enjoyable, we build tools around three core human advantages.
Unscrapable Insights
Hunting for the messy truths. We focus on capturing the un-codified insights about people, their mindsets, behaviors, and beliefs that live offline.
Cognitive Jamming
Engineering diversity. We focus on how to engineer collaboration so that humans and digital tools work together in a way that captures diverse perspectives.
Joyful Friction
Re-energizing the workspace. We introduce deliberate, playful friction to break up the sterile efficiency of modern work and spark brilliant ideas.